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Content and paid social for ecom brands

Videos that get seen.
Ads that sell.

We make short-form content and run Meta and TikTok ads for ecom brands, the same way we run them on our own store, Elaré.

100K views guaranteed on every content package, or your money back.

Book a 15-minute callSee the work
Pholoh 383K likes Pholoh 263K likes
Shopify dashboard showing a $631,845 month at 10.11% conversion
Effortless Shop$631Kin one month
PholohThe Hoop GangDreamCurlsUnpracticalEffortless ShopBruisedLAElaré
25M+Views on our content
$5.4MGenerated in the last 12 months
$631KBest single month, Effortless Shop
17xPeak ROAS on a single ad set

01Why Everframe

Plenty of agencies sell growth. Few of them own a brand. The usual setup is one team making your content, another running your ads, and neither has made payroll off a Shopify store. We have.

02Services

One team. Content and ads.

01

Content

High-quality films or UGC, we handle it all. Scripted, filmed and edited for TikTok, Reels and YouTube, with millions of views across platforms.

 02

Paid social

Meta and TikTok ads, end to end, with a senior buyer in your account daily. What wins gets made again next week.

 03

In-house training

We run it for a quarter, write the playbook and hand it to your team. Then the fees stop.

03Work

Content that travelled.

Full portfolio
Pholoh383K likes, 65.8K shares
Elaré182K likes
Elaré172K likes
Elaré124K likes
Pholoh263K likes, 421 comments
Unpractical29K likes, 161 comments
Pholoh24K likes, 57 comments
Elaré8K likes, 1,007 shares
Instagram insights for a DreamCurls reel: 1.02M views, 2.3K saves
DreamCurls1.02M views, 2.3K saves
See the full portfolio

04Results

Screenshots, not a pitch deck.

Real Shopify dashboards and Ads Manager accounts from brands we run. Tap any to see it full size.

Client Shopify dashboard: $3.66M in 12 months, up 215%
$3.6MClient revenue, last 12 months. Up 215%.
Ads Manager: 17.11 ROAS on a single ad set
17.11xROAS on a single ad set.
Client analytics: $225K sales, 4.86 ROAS, $75K net profit
$225K at 4.86x15 days. $75K net profit, up 240%.
Client Shopify dashboard: $3.38M year to date, up 220%
$3.4MClient revenue, year to date. Up 220%.
Ads Manager: 12.50 ROAS
12.50xROAS, August to September 2023.
Client Shopify dashboard: over $1M in 90 days
$1M+Client revenue in one 90-day window.
Ads Manager: 9.18 ROAS
9.18x$17K back on $1.8K spent.
Client Shopify dashboard: $426K in 30 days, up 53%
$426KClient revenue in 30 days. Up 53%.
Ads Manager: 7.28 ROAS
7.28x$11K back on $1.6K spent.

Brand names withheld out of respect for our clients. We'll walk you through the accounts on the call.

05Clients

Named brands. Real numbers.

Effortless Shop Shopify dashboard: $631,845 month at 10.11% conversion

Effortless Shop, DTC ecom

A $631K month as their whole paid social team.

We ran TikTok and Meta end to end. The best month closed at $631K with a 10.11% store conversion rate.

Best month
$631K
Store CVR
10.11%
Peak ROAS
17x

DTC apparel, 12 months

Pholoh

Content and ads for a full year

We made the content and ran the Meta and TikTok ads, and the brand grew into a category leader.

“Their content strategy combined with paid ads completely transformed our growth.”Diego Utor, Founder, Pholoh

Beauty and hair, UGC

DreamCurls

5M+ organic views in one month

A UGC engine on TikTok with real creators, native-feeling content and real sales attached.

“The content felt native, performed on TikTok, and actually drove real sales.”Marcus Owens, Marketing, DreamCurls

DTC accessories, 2023

The Hoop Gang

$500K from TikTok alone

The first brand we scaled on TikTok, before it had any other paid spend live.

“Everframe figured out TikTok before anyone else had it cracked.”Chuka, Founder, The Hoop Gang

DTC consumer

Unpractical

4x ROAS held at scale

High-volume content with disciplined Meta buying. 50+ edited videos, built with founder Perry Xie.

“They shipped fifty videos and the ad account never blinked. 4x return for months on end.”Perry Xie, Founder, Unpractical

DTC apparel

BruisedLA

Record month

Content and media buying under one roof. We broke through the brand's monthly ceiling without CAC running away.

DTC jewelry, our brand

Elaré

Built from zero

Our own brand, built with the same playbook we run for clients.

06How it works

From first call to first content live in two weeks.

Book a 15-minute call
  1. 01

    A 15-minute call

    We look at what you're running and tell you straight whether we're the right team. If we're not, we'll tell you who is.

  2. 02

    Plan the first month

    Angles, scripts and a testing plan built from your ad account, not a template.

  3. 03

    Content live in week two

    We film, edit and launch. The people making your videos read your ad account, so what wins gets made again.

  4. 04

    Scale, or hand it over

    We expect real lift in the ad account within 60 days. Then we keep scaling, or train your team and step back.

Nathanael Wakefield, founder of Everframe and Elaré

07Who runs it

“I own an ecom brand. I run ads on it every day.”

I kept seeing content teams who didn't understand ad accounts, and media buyers who never made a piece of creative. So I built the team I wanted for my own brand.

Small and senior, with content and ads under one roof. We run it for you, or we teach your team to run it and step back.

Nathanael WakefieldFounder of Everframe and Elaré, Los Angeles

Watch on YouTube

08Pricing

Three ways in. Prices on the page.

Pick the one that fits. Every content package is guaranteed 100K views, or your money back. Ads-only is quoted on your monthly spend.

Content

We make your videos. You run them.

$3,000/mo

  • 100K views guaranteed, or your money back
  • 20 short-form videos a month
  • Scripted, filmed and edited
  • For TikTok, Reels and YouTube
  • Weekly planning call
Start with content

Content + ads

Most popular

We make the videos and run the ads.

$5,000/mo

  • 100K views guaranteed, or your money back
  • Unlimited short-form videos
  • Meta and TikTok ads, end to end
  • A senior buyer in your account daily
  • Weekly reporting and creative reviews
Book a call

Done with you

We run it, then train your team to take over.

$8,000/mo

  • 100K views guaranteed, or your money back
  • Everything in Content + ads
  • 3-month in-house training program
  • SOPs, briefs and scripts you keep
  • A clean hand-off, so the fees stop
Train my team

3-month minimum so the work has time to land. Month to month after that. If we're not earning it, you walk.

09FAQ

What founders ask us.

What is the view guarantee?

Every plan includes content, and every content package is guaranteed 100K views. If the videos we make for you don't reach 100,000 combined views within 30 days of going live, we refund that month's content fee.

Who do you work with?

Ecom brands. Most are doing $100K a month and up. If you're smaller and growing fast, talk to us anyway. We'll tell you honestly whether we're the right fit.

What if I only need content?

That's what the Content plan is for. We make the videos, and you run them yourself or hand them to whoever runs your ads.

What if I only need someone to run ads?

We do that too. Book a call and we'll quote ads-only based on your monthly spend.

Do you really train my team to do this in-house?

Yes. Most brands shouldn't pay an agency forever. On Done with you, we run it, document everything, hand over the playbook and scripts, and step back.

How fast will I see results?

First content goes live in week two. We expect real lift in the ad account within 60 days.

What's the contract?

A 3-month minimum so the work has time to land, then month to month. If we're not earning it, you walk.

15 minutes, no deck

Tell us about the brand.

We'll look at what you're running and tell you straight whether we're the right team.

Book a strategy call
Book a 15-minute call